Our Vice President of Agency Development, Marty Walsh, is becoming well-known within GWC for his quick wit and snappy comebacks. My favorite of Marty’s golden nuggets is a response he learned years ago whenever someone complained about the tough economy: “I choose not to participate in that!”
What a great and self-fulfilling attitude! And it’s worth keeping top of mind as we all continue to grapple with the ongoing “Great Recession.” In fact, more than a few of GWC’s Dealer Consultants have done just that. In a market that on a year-to-date basis has seen used vehicle sales by Independent dealers increase by 5% (or well below the 12+% forecasts we saw at the beginning of the year), many of our Dealer Consultants have “chosen not to participate” in the doom and gloom:
· Cindy H. has taken her sales in a market where we added several DCs up by almost 75%!
· Becky E. has grown her “mature” market up by almost 50%!
· Dominic L. moved into an underserved territory and has expanded it by about 45%!
· Jim J., Ruthie S., Sal R. and Kent N. have all taken their existing markets up by 30+% this year!
I could go on and on; in fact, these high performers are among a large cadre of top sellers who are successfully demonstrating to dealers across the country that GWC’s products and people add tremendous value to their businesses.